How do you make your message memorable?
Ever wonder why people suggest tying a string around your finger will help you remember? Memory is about associations, and storytelling creates associations. Successful storytelling depends on what you say and how you say it. A good story creates a reason to believe and gives your audience confidence with new information which is critical for behavioral change.
At Arbor Scientia Group, we are internationally known for making complex concepts simple and creating stories that people remember.
We apply our storytelling expertise to a wide variety of assets for disease-state and branded content for medical affairs, marketing (HCP, consumer, managed markets), and sales, including:
- Slide decks
- eLearning modules
- Core visual aids
- Leave-behinds (print/digital)
- Scientific posters
- Figures/graphics development